Connectivity ~ By Definition In The Wilderness

By Definition In The Wilderness a short fashion film presented at La Jolla Fashion Film Festival. The film brings a connectivity to the world of fashion with a group of friends in the Coachella Valley desert region.

By Definition In The Wilderness 4chion lifestyle
By Definition In The Wilderness

The friends become separated due to a desert storm. They have to overcome obstacles and find their way back to each other. Mathew Koppin, the film’s director, and producer states, “This film captures the edge of the independent spirit. Each person becomes lost in a desert storm.”  There is a connectivity these friends’ share that drives them to reconnect in the end. The active urban style presents a brand meant that is perfect for daily wear.

By Definition, the clothing brand represented in the film, the fashion lifestyle brand’s mission is designing and creating an eco-friendly fashion line. The clothing line is contemporary with a classic feel.

By Definition In The Wilderness LJFFF 4Chion Lifestyle
By Definition In The Wilderness LJFFF

Kristen, film costuming and brand partner, says, “we want to teach people why recycling clothing is important. Our clothing production provides job stability contributing to families and the community. We give 5% of all sales to By Definition Foundation. ” This foundation supports the planet by funding programs, individuals, and entities that work to improve the earth.

This fashion brand is providing connectivity for consumers to the fashion they buy. They connectivity with awareness to the production, eco-friendly inks, the value in recycling clothing, and care for our clothing.

The friends in the film, as well as the clothing they are wearing, have a strong connectivity to the world around them.

Film nominated for Best Editing and Cinematography


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