eco friendly Archives

Feature Image Honee Persona 4chion Lifestyel

The Skin We Are In ~ Honee Persona

By 4chionlifestyle | September 6, 2017

Honee Persona presents fall winter 2017 fashion collection at Style Fashion Week Los Angeles. This collection is about identity. We get to choose who we are on the inside at any moment and create our fashion on that choice.

The collection looks at the layers of being comfortable in the skin we are in. “Since the beginning of time, we have made choices. Fashion is also a choice,” states Persona. She is a graduate of the Art Institute of California. This collection is Asian fusion with Kabuki styling. She created rope hair extensions weaved in the hair. This collection awarded best in hair and makeup at New York Fashion Week.

Hair Braid Styling Honee Persona Style Fashion Week 4Chion Lifestyle — Honee Hair Styling FW17

Persona brings an industrial design background to her runway collection. She incorporates this in her fashion. The material used for this collection are unconventional. She uses plastic chiffon. The material made from recycled plastic and turned into chiffon. She combines this with metals. The two unconventional materials create sculptures in the collection.

The collection is about identity and how deeply we express ourselves. The layers we choose to wear describes who we are at the moment. The menswear is a take on a super hero, inside is outside. The menswear is masculine and strong. We have to ask ourselves how do we express ourselves in the skin we are in.

Photo Credit Raymond L Forchion Jr.

Honee Hair Styling FW17
Style Fashion Week Los Angeles

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By Definition In The Wilderness La Jolla Fashion Film Festival Red Carpet LJFFF 4Chion Lifestyle

Connectivity ~ By Definition In The Wilderness

By 4chionlifestyle | August 9, 2017

By Definition In The Wilderness a short fashion film presented at La Jolla Fashion Film Festival. The film brings a connectivity to the world of fashion with a group of friends in the Coachella Valley desert region.

By Definition In The Wilderness 4chion lifestyle — By Definition In The Wilderness Photo Credit LJIFFF

The friends become separated due to a desert storm. They have to overcome obstacles and find their way back to each other. Mathew Koppin, the film’s director, and producer states, “This film captures the edge of the independent spirit. Each person becomes lost in a desert storm.” There is a connectivity these friends’ share that drives them to reconnect in the end. The active urban style presents a brand meant that is perfect for daily wear.

By Definition, the clothing brand represented in the film, the fashion lifestyle brand’s mission is designing and creating an eco-friendly fashion line. The clothing line is contemporary with a classic feel.

By Definition In The Wilderness LJFFF 4Chion Lifestyle — By Definition In The Wilderness LJFFF Photo Credit Raymond L Forchion Jr.

Kristen, film costuming and brand partner, says, “we want to teach people why recycling clothing is important. Our clothing production provides job stability contributing to families and the community. We give 5% of all sales to By Definition Foundation. ” This foundation supports the planet by funding programs, individuals, and entities that work to improve the earth.

This fashion brand is providing connectivity for consumers to the fashion they buy. They connectivity with awareness to the production, eco-friendly inks, the value in recycling clothing, and care for our clothing.

The friends in the film, as well as the clothing they are wearing, have a strong connectivity to the world around them.

Film nominated for Best Editing and Cinematography.

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By Definition https://www.shopbydefinition.com/

By Definition Foundation https://bydefinition.gvng.org/