Allegoria directed by Ines von Bonhorst, she is a director, producer, and video artist. Her work includes documentaries, long and short films, experimental films and video art installations, worldwide. Yuri Pirondi work reflects a relationship between visual art and cinematic experience. He Follows a multidisciplinary and transversal artistic direction in which he collaborates with different artists. This couple’s talents combine creating Allegoria, a short fashion film, screened at La Jolla Fashion Film Festival.

Allegoria Synopsis: A fashion short film based on the subconscious side of the human affections.

• The film is about the subconscious side of the human affections. How does this film connect to fashion?

Usually, fashion is all about our external shell, how we appear, how we look to other people. Our idea instead is to take out our hidden side and show it in a shape of cinematic emotion, where our main character is fighting against her doppelgänger.

As the movie developed, also the dress does. From a tight look that constraint the actress in the beginning of the movie, slowly our character reaches her freedom, as well as the clothes, became light and soft.

The ideas behind the look of our actress are from our great stylist Daniela Corcio, also the designer of IKONOSTAS, the dresses used in the video.

• How does location play into the subconscious side of the human affections? 

The location in our video is a middle-age castle based in North Italy. By itself a castle is like a fort, this metaphor; the castle represents the mood of our main character. When she finally manages to be herself, she runs away from the castle, in other terms the location work as a main element in the movie.

• What is the one thing you do each day to make it successful?  

Keep creating. Keep doing movies! Working hard every day, and always have a new project in mind to develop it!

• What is your background in film and direction?

As a couple, we have 2 different backgrounds. Ines has a sharp eye on working with actors and editing, developed during the years. Yuri instead has a background more focus on the photography and mise-en-scene. We are definitely complementary in our job!

• What is your insight into women in film creation, with 7.5% being directed by women (Women In Film)?

As the woman co-director, I can describe my own feelings and thoughts and try to trespass those same moods to film and acting.

The majority of women pass from different period and moods and I think there is no one better than other women to speak about that same feeling.

The statistics are low but I have an optimist view where the numbers are getting higher, at the moment there are much more women studying film and I think the statistics will change in a near future.

• What is one way that we can support women created films as a participant in films? 

I think the best way is to work hard every day and try to create your own identity, as a woman and as an individual. In my opinion, anyone that insists and works hard for what they want, in one way or another they end up reaching their goals. Unfortunately as a woman, a majority of the times, you have to do it even harder. The way to support women in films is to include more female characters and try to understand their point of views.

• When creating this film what was the advantage of being a short film? 

The main advantages to making a short are the low costs of production and the short time to make the movie, so you can have a product in your hand in few days of work. We would love to work on a feature movie instead, where you can have plenty of time to develop story and characters.

• Subconscious and surrealism is a theme through out your films how did you mix this with Allegoria? 

Yes, we usually work with surrealist images, in the case of Allegoria we worked on the idea of doppelgänger effect, where our main character talk with her double to discover her persona and finally be free from her self-judgment.

• What are other locations this film will be screening?  

The movie aside La Jolla Fashion Film Festival has been shown at the Canadian Fashion Film Festival in Calgary, and also is trying to participate at Milano Fashion Film Festival, Istanbul, Brussels, London, and Porto.

The film takes fashion full circle with the concept of what is real and not real, similar to the Allegory of The Cave by Plato.

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Connect with the Allegoria here:

Article about styling for a fashion film http://www.ikonostas.net/the-hidden-side-of-allegoria-the-making-of-photography-and-styling/

Trailer here http://inesvonbonhorst.com/?portfolio=1564

Website Ines von Bonhorst http://inesvonbonhorst.com/

Website Yuri Pirondi: http://www.yuripirondi.com/

Facebook Yuri Pirondi: https://www.facebook.com/yuri.pirondi

Facebook https://www.facebook.com/ines.bonhorst?ref=tn_tnmn

Twitter Ines von Bonhorst https://twitter.com/Ines_Bonhorst

Twitter Yuri Pirondi https://twitter.com/YuriPirondi

Instagram Ines von Bonhorst https://www.instagram.com/inesvon0b89/

Instagram Yuri Pirondi https://www.instagram.com/yuri.pirondi/

Vimeo Ines von Bonhorst https://vimeo.com/inesvonbonhorst

Viemo Yuri Pirondi https://vimeo.com/user3119456