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Summer Fun ~ La Jolla Fashion Film Festival

By 4chionlifestyle | August 16, 2017

La Jolla Fashion Film Festival is a great place to enjoy a wonderful weekend of film and fashion. The festival art, film, and fashion celebration.

Lorelei Shellist and Tammy Forchion at La Jolla Fashion Film Festival 4Chion Lifestyle — Lorelei Shellist and Tammy Forchion at La Jolla Fashion Film Festival

Jo-Ann Dean and Tammy Forchion At The Lot 4Chion Lifestyle — Jo-Ann Dean and Tammy Forchion At The Lot

There were great reunions, meeting new people and filmmakers. It was so good seeing Lorelei Shellist and Jo-Ann Dean again. Last year the three of us celebrated the world premiere of Skin On Skin.

Tabitha Lipkin Selfie "On The Red Carpet" 4Chion Lifestyle — Tabitha Lipkin Selfie “On The Red Carpet”

Grace Wethor Vogue La Jolla Fashion Film Festival Red Carpet Tammy Forchion LJFFF 4Chion Lifestyle — Grace Wethor Teen Vogue It Girl

Thomas Desoto, Tabitha Lipkin, and Brooke Evangeline, La Jolla Fashion FIlm Festival 4chion lifestyle — Thomas Desoto, Tabitha Lipkin, and Brooke Evangeline, La Jolla Fashion Film Festival

Kiki Yeung La Jolla Fashion Film Festival 4Chion Lifestyle dress play

The red carpet proved is fun and very fashionable. There is a little kissing, selfies, and photobombs. We enjoyed meeting with Grace Wethor (Vogue’s It Girl), Thomas Desoto (photographer, artist, and cinematographer), and many film directors (see their interviews here) showing at the festival.

Fynnton Gray Photo Bomb Lotus Elixirs 4Chion Lifestyl — Fynnton Gray Photo Bomb

Brandon Young and Jennifer Heliker Parsley Kissing On The Red Carpet

The films present exceptional art and fashion.

The International Fashion Film recipient films are:
Best Picture The Magic Kingdom
Best Director Joshua Brandao and Nicolai Kornum Film Robot
Best Fashion Pearl
Best Actor Kamy Bruder Film Echos
Best Actress Cathrine Roberts Pearl
Best Art Direction The Storm (Badgley Mischka)
Best Editing Elemental Beauty
Best Visual Effects Infinite Path
Best Creative Concept Fallen
Best Music Monk By The Sea
Best Costume Design Casamorati
Best Jewelry Habana 3 AM
Best Sound Design Think Outside The Box
Best Cinematography Statues of Gods
Best Accessories Timeless Beauty
Best Narration Pearls
Best Message Soma Helmi I am Woman
Best Makeup The Reflection
Best Hairstyling Casamorati

Friends Enjoying La Jolla Fashion Film Festival 4Chion Lifestyle — Friends Enjoying La Jolla Fashion Film Festival

The gown for Saturday evening festivities created by Daniel Chimowitz at Nevow Art. Artist Chimowitz creates walking canvases of painted textiles and upcycled clothing. He is a mix medium artist, an American fashion and textile designer.

His intent is to bring art from galleries and museums to the street, as a form of Walking Art. Chimowitz is known for his painted prints and photography. This was a perfect look for this fashion film festival.
The styling, steam punk. This complimented the exceptional art on the gown. Amazon and Michaels where many of the items purchased used to create accessories for this specific look.

This is event closes with a great after party at The Lot with dancing eating, drinking, and reminiscing about the exceptional films.

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Beautifully Autistic ~ Autism Awareness La Vie En Blue

By 4chionlifestyle | August 14, 2017

This evening brings Autism Awareness to the forefront. Metropolitan Fashion Week and Autism Speaks preset En Blue 2016 Fashion Gala. This evening is to honor the 70 million affected by autism worldwide. The evening filled with glamour, honor, and autism awareness.

Meet Kara Ann, nonverbal autistic, 25% of those on the autism spectrum are nonverbal. She loves Katy Perry, her baby doll, Final Four basketball, and eating. She is the adventurer of the family. This is a look into her world

this video created by her father. He filmed her afternoon activities about 6 years ago. Here family provides exceptional care and love for her daily needs, but the needs will be for the rest of her life.

There is a lifetime need for many families. This support comes through contributions from donors, volunteers, events like this, and corporations. A utism Speaks in Southern California works with the community by providing kits, family services, and leading medical centers.

Autism, a complex developmental disorder from genetic and environmental influences. One in 68 children. The evening raises funds towards family help, research, and advocacy.

Harry Topping Jr. Metro Fashion Week Autism Speaks Warner Brothers

This evening Metropolitan Fashion Week produces an evening with Autism Speaks to honor Harry Topping Jr., Vice President of Corporate Real Estate at City National bank, and Steven Grossman, Talent Manager and Producer at Untitled Entertainment. Topping is honored with the Advocate of The Year. He started the golf tournament, Topping Brothers benefiting autism, after his three son autism diagnosis. Steven Grossman a firm believer his voice, platform, and relationships will strength the awareness and response. He is began working with Autism Speaks after his son’s diagnosis in 2013.

Jeannie Mai, television personality, introduces Steven Grossman. She states, “I will never forget New York Fashion Week FW 2013. This is the time when Steven got the news that his son has autism. The challenges for this family included finances, energy, lack of understanding from society, and understanding special needs. Steven posted this news on social media on July 20, 2013. He exposed one of the most challenging roles of a parent’s life. He did not want his family to feel isolated, unsupported or alone. He recognizes that if we all had a little more sympathy and understanding for families we can create a more harmonious future for our kids. A man who puts his wife and kids first.” Grossman provides awareness with conversation and continued support of Autism Speaks.

Grossman discusses the lessons his family learned from his diagnosis. He states, “first be kind to each other. 1 in 42 boys does not mean anything to you if your life isn’t profoundly affected. Lesson two I don’t really know what normal or traditional means anymore in our society. In my family, we’ve started living with greater awareness of all the things we take for granted. With my son, we’ve learned to appreciate simple milestones like his willingness to wear his winter coat without a fight. Lesson three I feel compelled to tell you I’m not even the real hero. Those people are the folks from this charity, the doctors, the ABA and OT therapists, like Jane, Nay, and Amanda that work over 40 hours a week with children like my son. As I told Matt Asner, when he asked me to accept this award, personally didn’t think I did enough yet to deserve it. We went back and forth a bit about it, but I finally agreed that I would earn it. I will graciously and humbly accept this award on your behalf. I will continue to earn it.”

He enjoyed the evening and told reporters about his dinosaurs. As the evening came to a close. He enjoyed the blue runway playing with his dinosaurs with his mother by his side.

The evening filled with exceptional fashion on the blue runway. Designers include Guess Kids, David Tupaz, Delia MacPhee, Sivalia Couture, and Ron Tomson. Many designers present designs in blue, the Autism awareness color. Hosts for the evening Molly Sims, and Kevin Frazier.

The ability to be kind and understanding will help those families, children, and many on the autism spectrum have acceptance and compassion.

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Malan Breton Backstage Style Fashion Week 4Chion Lifestyle

Wherever You Go, Shine ~ Malan Breton

By 4chionlifestyle | August 11, 2017

Malan Breton Style Fashion Week FW17 LA 4Chion Style — Malan Breton Style Fashion Week FW17 LA

Malan Breton, a fashion designer, brings a story in three chapters for fall-winter 2017. The chapters create a story that flows from New York Fashion Week, to London Fashion Week, and concludes in Los Angeles at Style Fashion Week. The collection brings a complete story from the chapters: Everywhere at the End of Time (New York), Living in the Moment in Fear (London), and Seven Deadly Sins (Los Angels).

Malan Breton NYC Style Fashion Week 4Chion Lifestyle — Malan Breton NYC Style Fashion Week (photo courtesy Style Fashion Week)

The New York chapter is Everywhere at the End of Time. This chapter takes us to the current times in the world now and brings about empowerment. Empowering women and those being poorly treated. The entire show from the dancers, to the opening model, Nykhor Paul bring the story to life.

The runway included celebrities models: Kiera Chaplin (Charlie Chaplin’s granddaughter), Frankie Grande, Consuelo Vanderbilt Costin, Dylan Grieco, Mason Grammer, and Janine Tugonon. Each is a part is the weaving of the story about acceptance and hope.

Malan Breton London Fashion Week 4Chion Lifestyle — Malan Breton London Fashion Week

London’s show at Freemasons Hall continues the collections’ story. This chapter is living in the current time of fear and darkness. Taking the color away from you. The loss of color a strong presence on the runway. The opening fabric for this chapter looks like a second skin. The music for the runway is Sleepwalk by Santo & Johnny.

Malan Breton Style Fashion Week FW17 LA 4chion Lifestyle — Malan Breton Style Fashion Week FW17 LA

Los Angeles story chapter, the Seven Deadly Sins. This runway brings the story back to hope, light, and empowerment with the use of color. The Phoenix in the triplet chapter story.

The collections’ stories inspiration is the 1930s, the loss of hope and death. The stories draw from Charlie Chaplin‘s 1930 films including City Lights and Modern Times. The collections present the story with perfection in fabrics, treatments, performances, and colors.

The fabrics are Asian inspired. The fabrics are organzas, silk Charmeuse, and recycled piettes. The piettes created from recycled aluminum cans. Breton uses a company in Twain that cuts, colors, and treats the metal.

Breton says, “I do my best to protect the environment when creating my designs.” This metallic dress moments and texture are extraordinary. Breton states, “the dress movement comes from the way I weighted and draped the dress. I am so grateful it turned out so well.”

The color in this chapter is green (earth and rebirth), gold (prosperity and richness), and deep blue (continuous flow of life). The floral prints brings beauty and a new beginning to the final chapter of the story.

Malan Breton Style Fashion Week LA 4Chion Lifestyle — Malan Breton Style Fashion Week FW17 LA

Breton’s chapters stay true to his aesthetics elegance. The men’s silhouettes are very on point. This collection Breton styled and designed himself. His stylist for several seasons, Montgomery Frazier The Image Guru, said, “we do not put anyone in anything that is ill-fitting. If it is ill-fitted they do not wear it. The textures and fabrics fit Breton’s catch line ‘wherever you go shine.’ The fabrics are rich, opulent, exquisite tailoring, and he is about fashion. Being here with Breton is so glamorous at Style Fashion Week with the beautiful outdoor setting and jazz music.”

Breton develops his menswear after his own experience. He states, “when I was a ballet dancer in London and on Broadway every time I lifted my arm up when wearing a suit I would lose part of my sleeve. I knew I had to figure out how to cut a suit so I do not lose part of my sleeve. I trained at Turnbull And Asser, the suit makers for the Prince of Wales. He says, “I incorporate the English traditions in my designs. I learned there with my development for the men’s suits.”

The fashion show stayed true to the designers’ aesthetic while completing the story started in New York. The beauty, tailoring, and signature detailing tell the story of hope, equality, and empowerment. Concluding with the image of renewing and shining wherever you are.

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Robots LJFFF Best Director 4Chion LIfestyle

Relationships Real and Technical ~ Robots

By 4chionlifestyle | August 7, 2017

Robots, World Premiere at La Jolla Fashion Film Festival, gives us insight to their award-winning film. This film awarded Best Directors for Josh Brandåo and Nicolai Kornum. This film provides an insight into the blurred world of technology and human emotions that are fluid between humans and droids.

How does this film connect to fashion?

“Robots” is an editorial style fashion film, which involves 6 primary designers, we invited them to take part in the project. The film uses fashion items creating the universe. This gives it a special aesthetic look, i.e. using close-ups of fashion items as doorways or buildings etc. We incorporate fashion with makeup and body painting for the characters’ look and use fashion accessories as props and plot points. This unique world creates the background for our story taking a critical look at our relationship with modern technology: smartphones and social media.

How does location play into the subconscious side of the human affections?

It might not play a big part in life, locations seem to disappear around us when our eyes become distracted and affected by an object or subject. Using film language, however, there is an option to create places and surroundings to build the atmosphere and mood of the characters to convey their feelings. This develops a subconscious level to an audience, which opens up many possibilities.

Robots Crew La Jolla Fashion Film Festival Red Carpet 4Chion Lifestyle — Robots Crew La Jolla Fashion Film Festival Red Carpet Photo Credit Raymond L Forchion Jr.

What is the one thing you do each day to make it successful?

Drink coffee in the morning.

What is your background in film and direction?

We have together made several fashion films over the last 6 years that have won several awards at festivals. We develop, produce, and finish the projects together from our photographic studio based in London.

Josh Brandao has a Master’s Degree in Fashion Photography from London College of Fashion and a degree in Moving Image and Performance Design from the Central Saint Martins College of Art and Design. Nicolai Kornum worked for 8 years as a First Assistant Director in Feature Films, Commercials, and TV-Drama and trained at the European Film College in Directing and Editing.

When creating this film what was the advantage of being a short film?

Most of the fashion films we create are usually editorial fashion films showcasing several designers in the same way as a magazine editorial and are not an advertising for one specific brand. This means we have greater creative freedom but the budgets are lower, which makes short films ideal.

The short film format fits well for our stories and ideas, and is perfect for online distribution and showcasing at international festivals at this stage in our carriers.

This film takes on a message outside of the actual robot being the robot in the film. How was this juxtaposition developed?

We think it’s interesting how today we have become so attached to the great technology. We have the available in the palm of our hands that we seem more and more living inside the world of our smartphones and computers, perhaps neglecting what’s around us too. Of course, technology is important and has opened up a whole new world of possibilities and interactions.

In Robots, we tried to blur the lines between the humans and machines, playing with inverting the roles, both in the sense of making humans more like robots and giving actual robots human emotions.

What are the other locations is this film will be screening?

The La Jolla Fashion Film Festival in San Diego, California is Robots world premiere. From there we will be screening the film in the International Fashion Film Festival circuit. Our next stop is the Miami Fashion Film Festival.

This film uses fashion to create the sensory experience of reality and machines being difficult to differentiate between. This creates a conversation about this reality as a real possibility in the near future with the complex development of machines.

A side note, we enjoyed the directors fun stylish suits worn on the red carpet.

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Connet with Robots and BlitzWerk Studio Here:

Trailer: https://www.youtube.com/watch?v=qoNLgkBSl14

Film: https://vimeo.com/220138919

Twitter: https://twitter.com/BlitzwerkStudio

YouTube: https://www.youtube.com/channel/UCUhym_Gl0pSHmCXzsmmTSqQ

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Fashion By:

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Versace http://www.versace.com/us/en-us/home/

Ted Baker http://www.tedbaker.com/

Roland Mouret https://www.rolandmouret.com/

PRODUCTION TEAM

Producers & Directors | Josh Brandao & Nicolai Kornum

Cinematographer Editor | Edited by Nicolai Kornum

Still Photography | Josh Brandão

Makeup Einat Dan (Two time recipent Internation Fashion Film Makeup)

Prosthetic Make Up Artists ADRIAN RIGBY (Jordan Ebbitt) DANNY MARIE ELIAS (Nina De Lianin)

Make Up Artist ALESSANDRA SEMISA (Nina De Lianin)

Make Up Assistant FANNY BURGOS

Hair Styling | Ruby Hoshangi

Stylist Thomas Petraccaro

Original Music Jan-Michael Coetzee

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The Hidden Side ~ Allegoria

By 4chionlifestyle | July 26, 2017

Allegoria directed by Ines von Bonhorst, she is a director, producer, and video artist. Her work includes documentaries, long and short films, experimental films and video art installations, worldwide. Yuri Pirondi work reflects a relationship between visual art and cinematic experience. He Follows a multidisciplinary and transversal artistic direction in which he collaborates with different artists. This couple’s talents combine creating Allegoria, a short fashion film, screened at La Jolla Fashion Film Festival.

Allegoria Synopsis: A fashion short film based on the subconscious side of the human affections.

The film is about the subconscious side of the human affections. How does this film connect to fashion?

Usually, fashion is all about our external shell, how we appear, how we look to other people. Our idea instead is to take out our hidden side and show it in a shape of cinematic emotion, where our main character is fighting against her doppelgänger.

As the movie developed, also the dress does. From a tight look that constraint the actress in the beginning of the movie, slowly our character reaches her freedom, as well as the clothes, became light and soft.

The ideas behind the look of our actress are from our great stylist Daniela Corcio, also the designer of IKONOSTAS, the dresses used in the video.

How does location play into the subconscious side of the human affections?

The location in our video is a middle-age castle based in North Italy. By itself a castle is like a fort, this metaphor; the castle represents the mood of our main character. When she finally manages to be herself, she runs away from the castle, in other terms the location work as a main element in the movie.

What is the one thing you do each day to make it successful?

Keep creating. Keep doing movies! Working hard every day, and always have a new project in mind to develop it!

What is your background in film and direction?

As a couple, we have 2 different backgrounds. Ines has a sharp eye on working with actors and editing, developed during the years. Yuri instead has a background more focus on the photography and mise-en-scene. We are definitely complementary in our job!

What is your insight into women in film creation, with 7.5% being directed by women (Women In Film)?

As the woman co-director, I can describe my own feelings and thoughts and try to trespass those same moods to film and acting.

The majority of women pass from different period and moods and I think there is no one better than other women to speak about that same feeling.

The statistics are low but I have an optimist view where the numbers are getting higher, at the moment there are much more women studying film and I think the statistics will change in a near future.

What is one way that we can support women created films as a participant in films?

I think the best way is to work hard every day and try to create your own identity, as a woman and as an individual. In my opinion, anyone that insists and works hard for what they want, in one way or another they end up reaching their goals. Unfortunately as a woman, a majority of the times, you have to do it even harder. The way to support women in films is to include more female characters and try to understand their point of views.

When creating this film what was the advantage of being a short film?

The main advantages to making a short are the low costs of production and the short time to make the movie, so you can have a product in your hand in few days of work. We would love to work on a feature movie instead, where you can have plenty of time to develop story and characters.

Subconscious and surrealism is a theme through out your films how did you mix this with Allegoria?

Yes, we usually work with surrealist images, in the case of Allegoria we worked on the idea of doppelgänger effect, where our main character talk with her double to discover her persona and finally be free from her self-judgment.

What are other locations this film will be screening?

The movie aside La Jolla Fashion Film Festival has been shown at the Canadian Fashion Film Festival in Calgary, and also is trying to participate at Milano Fashion Film Festival, Istanbul, Brussels, London, and Porto.

The film takes fashion full circle with the concept of what is real and not real, similar to the Allegory of The Cave by Plato.

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Article about styling for a fashion film http://www.ikonostas.net/the-hidden-side-of-allegoria-the-making-of-photography-and-styling/

Trailer here http://inesvonbonhorst.com/?portfolio=1564

Website Ines von Bonhorst http://inesvonbonhorst.com/

Website Yuri Pirondi: http://www.yuripirondi.com/

Facebook Yuri Pirondi: https://www.facebook.com/yuri.pirondi

Facebook https://www.facebook.com/ines.bonhorst?ref=tn_tnmn

Twitter Ines von Bonhorst https://twitter.com/Ines_Bonhorst

Twitter Yuri Pirondi https://twitter.com/YuriPirondi

Instagram Ines von Bonhorst https://www.instagram.com/inesvon0b89/

Instagram Yuri Pirondi https://www.instagram.com/yuri.pirondi/

Vimeo Ines von Bonhorst https://vimeo.com/inesvonbonhorst

Viemo Yuri Pirondi https://vimeo.com/user3119456

Style Fashion Week Los Angeles 4chion lifestyle

Moods Of Norway Runway ~ Photos

By 4chionlifestyle | July 18, 2017

Moods of Norway, Men and women’s fashion, brings ready-to-wear to Style Fashion Week runway. They make clothing for great moments and memories from day-to-night.

Tammy Forchion The Emmys® Red Carpet 4chion lifestyle

69th Emmys® Awards Nominations ~ Congratulations

By 4chionlifestyle | July 14, 2017

69th Emmys® announce this year’s nominees. It is a year filled with a huge expansion in television. “It’s been a record-breaking year for television, continuing its explosive growth,” said Washington. “The Emmy® Awards competition experienced a 15 percent increase in submissions for this year’s initial nomination round of online voting.”

This year there are a few surprises, snubs, and record-breaking nominations. The streaming channels and originals shows are demonstrating strong talent against traditional televisions. HBO tops the nominations with 111 nominations. Westworld, first season on HBO, has 22 nominations. Netflix has a total of 91 nominations.

Some of the unexpected nominations include Saturday Night Live, receiving 22 nominations, including 9 nominations for acting. Big Little Lies (HBO series after a bidding war with Netflix) with Reese Witherspoon 16 nominations. Best Drama Series 5 of the 7 nominations are first-timers: Better Call Saul, The Crown, The Handmaid’s Tale, House of Cards, Stranger Things, and This Is Us.

A few other surprises are:

Best Drama Actress Milo Ventimiglia, This Is Us
Best Drama Supporting Actress Ann Dowd and Samira Wiley, The Handmaid’s Tale
Best Drama Supporting Actor David Harbour, Stranger Things

The year did have is snubs. Games of Thrones, receiving 38 Emmys® in the past, did not qualify for the nominations this season. Lena Dunham did not receive a nomination for her last year on Girls.

Congrats to just a few of our favorite shows:

RuPaul’s Drag Race 8 nominations

Heidi Klum and Tim Gunn Emmy's Creative Arts 2017 Red Carpet 4Chion LIfestyle — Heidi Klum and Tim Gunn Emmys® Creative Arts 2016 Red Carpet

Project Runway 5 nominations

Carrie Ann Inaba Emmy's Creative Arts 2016 Red Carpet 4chion Lifestyle — Carrie Ann Inaba Emmys® Creative Arts 2016 Red Carpet

Dancing With The Stars 7 nominations

The Chef’s Table 2 nominations

Archer 1 nomination

Lance Lim School of Rock Nickelodon Emmys® 4Chion Lifestyle — Lance Lim School of Rock Nickelodeon Emmys®

School of Rock 1 Nomination

Anthony Bourdain Emmy's Creative Arts 2016 Red Carpet 4Chion Lifestyle — Anthony Bourdain Emmys® Creative Arts 2016 Red Carpet

Anthony Bourdain Parts Unknown 5 nominations

Rachel Bloom Emmys Red Carpet 4Chion Lifestyle — Rachel Bloom Emmys® Red Carpet

Crazy Ex-Girlfriend 1 nomination

Lily Tomlin SAG Life Achievement Award 4Chion Lifestyle Emmys® — Lily Tomlin Emmys® Red Carpet

Grace and Frankie 3 nominations

Bill Nye and Neil deGrasse Tyson Emmys@ Creative Arts 2016 Red Carpet 4Chion Lifestyle — Bill Nye and Neil deGrasse Tyson Emmys@ Creative Arts 2016 Red Carpet

Bill Nye 2 nominations

Neil deGrasse Tyson 1 nomination

What are your favorite television shows or binge-watching series? Leave your comment here.

Photo Credit Raymond L. Forchion Jr.

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Daniel Chimowitz Textile Designer ~ Ad

By 4chionlifestyle | July 12, 2017

Daniel Chimowitz Art Hearts Fashion Week Front Row Red Carpet 4Chion Lifestyle — Daniel Chimowitz Art Hearts Fashion Week

This year we are partnering with Nevow fashion design for the La Jolla Fashion Film Festival. Daniel Chimowitz, Nevow’s designer, designs Saturday evening red carpet gown. Artist Chimowitz creates walking canvases of painted textiles and upcycled clothing.

Daniel Chimowitz Artist

He is a mix medium artist, an American Fashion and Textile Designer. His intent is bringing art from Galleries and Museums to the street, as a form of Walking Art.

Chimowitz is also known for his painted prints and photography. This will be a perfect look for this fashion film festival. His intent is to bring art from Galleries and Museums to the street, as a form of Walking Art.

Daniel Chimowitz Childhood

Born of Lesbians in London but raised in San Francisco, Chimowitzspent many summers in Europe, mainly London and the Basque Country in Spain. He was exposed to the 70’s & 80’s London punk scene along with the flashier men’s style of the Matadors. His second mother is Tlingit, a Native American from Alaska under the Inuit umbrella of cultural influence. At home he was surrounded by Inuit imagery; the simple lines of the Inuit art are calming and the detail stood out more than any other art he studied.

Chimowitz was raised among the LGBT community, a child of The Castro, which shapes his ideas of fashion and the use of colors and imagery. In his textiles, colors are combined with the punk DIY fashion of London, studs from Spain, and simplistic triangles and circles as the focal point.

Daniel Chimowitz Fashion

Chimowitz has studied fashion across cultures and time, and strives to give men a chance to feel like an Emperor and for women to be the Empress.

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La Jolla International Fashion Film Festival

By 4chionlifestyle | July 11, 2017

La Jolla Fashion Film Festival (LJFFF) the world’s largest gathering of fashion filmmakers will present at LJFFF July 21-22, 2017. This is once again the market maker for distribution deals, director representation, and fashion film production houses. Hundreds of fashion filmmakers from around the world will be in attendance, packing UC San Diego’s Mandeville Auditorium to be enthralled by the top 1% of fashion films produced worldwide at the upcoming 8th year of LJFFF.

La Jolla is a beautiful place for this world-class. The evenings will include fashion films, connecting with creators, and after parties at The Lott. Saturday morning The Lott will host a marathon presenting Antonio Contreras Aviance’s Max Vogue™ series.

Saturday evening International Fashion Film Awards (IFFA) will present the top fashion filmmakers with recognition for the top international fashion films. Fashion’s thought leaders and influencers have come together from all over the world to allow, support, and recognize the creative professionals who have produced the best in global fashion film production. Nominations include, but not limited to:

• Best Picture

• Best Documentary

• Best Director

• Best Editor

• Best Cinematography

• Best Actor in a Leading Role

• Best Actress in a Leading Role

The Ethical Fashion Initiative (EFI) http://ethicalfashioninitiative.org/ is the official cause partner for the LJFFF. The EFI connects artisans from the developing world to the international value chain of fashion. In doing so, the Ethical Fashion Initiative harnesses fashion as a vehicle for development. One of the UN’s most effective programs!

This year we are partnering with Nevow fashion design. Daniel Chimowitz, Nevow’s designer, designs Saturday evening the red carpet gown. Artist Chimowitz creates walking canvases of painted textiles and upcycled clothing. He is a mix medium artist, an American Fashion and Textile Designer. His intent is to bring art from Galleries and Museums to the street, as a form of Walking Art. Chimowitz is known for his painted prints and photography. This will be a perfect look for this fashion film festival.

4Chion Lifestyle will bring you the best from LJFFF, and IFFA. We give full coverage of the VIP moments and red carpet coverage. You can connect with 4Chion Lifestyle on Twitter, Facebook, Instagram, Google+, Pinterest, Tumblr, and Flickr for full coverage of the event. The official hashtag is #4ChionStyle we will also connect to #LJFFF.

4Chion Lifestyle brings you the best for your lifestyle. This is your place for beauty, fashion, red carpet, celebrity, and more. 4Chion Lifestyle provides lifestyle worldwide. Our team is dedicated to bringing the highest quality lifestyle for your best styling, fashion, and beauty needs.

4Chion Lifestyle, a division of 4Chion Marketing, 4Chion Marketing is an experienced marketing firm providing your company with current and updated marketing services. We focus on your business’ ability to continue to grow. 4Chion provides traditional and Internet marketing services for red carpet, celebrity, fashion, and more through extensive knowledge and 15 years of experience. Looking to advertise or sponsor with 4Chion Lifestyle feel free to contact us.

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