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Tag: La Jolla Fashion Film Festival

Fashion, Pop Culture, and Film ~ Habana 3 A.M.

Fashion, Pop Culture, and Film ~ Habana 3 A.M.

Habana 3 A.M. with the character Max Vogue premieres at La Jolla Fashion Film Festival. This fashion film was the first fashion film to film in Cuba. This film creates a fashion journey with drama, adventure, and culture. Director Antonio Contreras Aviance takes a moment to discuss this history-making fashion film.

Antonio Contreras Aviance Director Performing at La Jolla Fashion Film Festival
Antonio Contreras Aviance Performance at La Jolla Fashion Film Festival
Antonio Contreras Aviance Performance at La Jolla Fashion Film Festival
  • What makes this a fashion film?

Fashion is what inspired the main character of this film, Max Vogue. He is an angst-ridden fashion superhero who seeks for the truth.

  • How does location play into the screenplay of the film? 

I had in mind filming in Cuba to capture the glamour and luxury. Cuba provided a perfect backdrop for the 1950s and juxtapose the traditions. The mysticism and folklore of Cuba. The location of the film gave birth to the film’s title Habana 3 A.M.

  • What is your background in film and direction? 

I am a plastic artist, fashion historian and film enthusiast. I grew up watching Mexican Golden Age of Cinema films. Later I developed a love for the Italian neo-realism. My formal education was in the films of David Lynch, Almodovar, John Waters, Gus Van Sant among others. When I direct, produce, the film is my canvas.

La Jolla Fashion Film Festival Red Carpet LJFFF 4Chion Lifestyle
Habana 3 AM La Jolla Fashion Film Festival Red Carpet
  • This fashion film had the opportunity to film Cuba. What were some of the struggles and benefits of filming at this location?

In Cuba, people have a way of making things out of nothing, and that seems to work in a very surreal way. If you try to do things the way you are used to, you will fail but if you surrender to the forces of the supernatural you might have a chance. My cameras did not work and the location I had a permit for filming was closed for renovation.

Suddenly a priestess of Santeria, a mystical Afro-Cuban tradition, opened her doors to my cameras and brought with her an entire Cuban cast. This cast was willing to participate in my film. The cameras worked thanks to a very creative cameraman who knew how to read Chinese (the only language that the camera directions had). Then the filming finished in 5 days.

Habana 3am La Jolla Fashion Film Festival 4Chion Lifestyle -10
Habana 3 A.M. La Jolla Fashion Film Festival
  • When creating this film what was the advantage of being a short film?

The advantage to creating a short film is being able to intrigue a lot of people with a little dose of fashion, music, luxury, and folklore. I did not have to explain more, and that is always a good thing, “Leave before you are left.”

  • What is the back-story to creating animation?

Yes, if you want to know what happened to Max Vogue after his Cuba trip, you will find out in the animated comic. Max is pushed down the stairs after winning an award, and then he goes into an “Alice in Wonderland” type of experience. He is able to travel through time and meet his icons such as Dali, Kahlo, Hemingway, Schiaparelli etc.

Max in the comic educates and amuses about fashion history, pop culture, and art. Did you know: Yves Saint Laurent was in a mental institution for a while, Thierry Mugler was an architect and photographer, Coco Chanel spent her childhood in an adoption center and never was adopted, and Alexander McQueen had planned to commit suicide in front of a live audience? All these mysteries Max will reveal during the upcoming episodes.

Max Vogue Print 1.1 La Jolla Fashion Film Festival 4Chion Lifestyle
Habana 3 AM La Jolla Fashion Film Festival

·       What other locations this film will be screening?

The film will show in South Africa, this is the 5th edition in 2018. I am a regular guest at the festival. This is the location I met the designer Hendrik Vermuelen she designed the gowns for Habana 3 A.M. The festival of Havana in Cuba, a digital library. They will put the film in their digital library honoring the first fashion short filmed in Cuba.

Habana 3 A.M. received the International Fashion Film Award Best Jewelry to PK Bijoux. Her couture jewelry is the last piece you want to take off. The fashion film drama brings fun, history, and culture to the screenplay.

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Connect with the film here:

Facebook https://www.facebook.com/pg/habana3am

Vimeo https://vimeo.com/219956665

Connect with PK Bijoux here

Website https://pkbijoux.com/

Connect with Diana Cavagnaro (hat maker for film) here:

Website http://www.dianacavagnaro.com/

Connect with Chimowitz Fashionhere:

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Website http://chimowitzfashion.com/

Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

Instagram https://www.instagram.com/ljfff/

Summer Fun ~ La Jolla Fashion Film Festival

Summer Fun ~ La Jolla Fashion Film Festival

La Jolla Fashion Film Festival is a great place to enjoy a wonderful weekend of film and fashion. The festival art, film, and fashion celebration.

Lorelei Shellist and Tammy Forchion at La Jolla Fashion Film Festival 4Chion Lifestyle
Lorelei Shellist and Tammy Forchion at La Jolla Fashion Film Festival
Jo-Ann Dean and Tammy Forchion At The Lot 4Chion Lifestyle
Jo-Ann Dean and Tammy Forchion At The Lot

There were great reunions, meeting new people and filmmakers. It was so good seeing Lorelei Shellist and Jo-Ann Dean again. Last year the three of us celebrated the world premiere of Skin On Skin.

Tabitha Lipkin Selfie "On The Red Carpet" 4Chion Lifestyle
Tabitha Lipkin Selfie “On The Red Carpet”
Grace Wethor Vogue La Jolla Fashion Film Festival Red Carpet Tammy Forchion LJFFF 4Chion Lifestyle
Grace Wethor Teen Vogue It Girl
Thomas Desoto, Tabitha Lipkin, and Brooke Evangeline, La Jolla Fashion FIlm Festival 4chion lifestyle
Thomas Desoto, Tabitha Lipkin, and Brooke Evangeline, La Jolla Fashion Film Festival
Kiki Yeung La Jolla Fashion Film Festival 4Chion Lifestyle dress play
The red carpet proved is fun and very fashionable. There is a little kissing, selfies, and photobombs. We enjoyed meeting with Grace Wethor (Vogue’s It Girl), Thomas Desoto (photographer, artist, and cinematographer), and many film directors (see their interviews here) showing at the festival.
Fynnton Gray Photo Bomb Lotus Elixirs 4Chion Lifestyl
Fynnton Gray Photo Bomb
Brandon Young and Jennifer Heliker Parsley Kissing On The Red Carpet

The films present exceptional art and fashion.

The International Fashion Film recipient  films are:
Best Picture The Magic Kingdom
Best Director Joshua Brandao and Nicolai Kornum Film Robot
Best Fashion Pearl
Best Actor Kamy Bruder Film Echos
Best Actress Cathrine Roberts Pearl
Best Art Direction The Storm (Badgley Mischka)
Best Editing Elemental Beauty
Best Visual Effects Infinite Path
Best Creative Concept Fallen 
Best Music Monk By The Sea
Best Costume Design Casamorati
Best Jewelry Habana 3 AM
Best Sound Design Think Outside The Box
Best Cinematography Statues of Gods
Best Accessories Timeless Beauty 
Best Narration Pearls
Best Message Soma Helmi I am Woman
Best Makeup The Reflection
Best Hairstyling Casamorati

Friends Enjoying La Jolla Fashion Film Festival 4Chion Lifestyle
Friends Enjoying La Jolla Fashion Film Festival

The gown for Saturday evening festivities created by Daniel Chimowitz at Nevow Art. Artist Chimowitz creates walking canvases of painted textiles and upcycled clothing. He is a mix medium artist, an American fashion and textile designer.

His intent is to bring art from galleries and museums to the street, as a form of Walking Art. Chimowitz is known for his painted prints and photography. This was a perfect look for this fashion film festival.
The styling, steam punk. This complimented the exceptional art on the gown. Amazon and Michaels where many of the items purchased used to create accessories for this specific look.

This is event closes with a great after party at The Lot with dancing eating, drinking, and reminiscing about the exceptional films.

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Website http://chimowitzfashion.com/

Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

Instagram https://www.instagram.com/ljfff/

Connectivity ~ By Definition In The Wilderness

Connectivity ~ By Definition In The Wilderness

By Definition In The Wilderness a short fashion film presented at La Jolla Fashion Film Festival. The film brings a connectivity to the world of fashion with a group of friends in the Coachella Valley desert region.

By Definition In The Wilderness 4chion lifestyle
By Definition In The Wilderness Photo Credit LJIFFF

 

The friends become separated due to a desert storm. They have to overcome obstacles and find their way back to each other. Mathew Koppin, the film’s director, and producer states, “This film captures the edge of the independent spirit. Each person becomes lost in a desert storm.”  There is a connectivity these friends’ share that drives them to reconnect in the end. The active urban style presents a brand meant that is perfect for daily wear.

By Definition, the clothing brand represented in the film, the fashion lifestyle brand’s mission is designing and creating an eco-friendly fashion line. The clothing line is contemporary with a classic feel.

By Definition In The Wilderness LJFFF 4Chion Lifestyle
By Definition In The Wilderness LJFFF Photo Credit Raymond L Forchion Jr.

Kristen, film costuming and brand partner, says, “we want to teach people why recycling clothing is important. Our clothing production provides job stability contributing to families and the community. We give 5% of all sales to By Definition Foundation. ” This foundation supports the planet by funding programs, individuals, and entities that work to improve the earth.

This fashion brand is providing connectivity for consumers to the fashion they buy. They connectivity with awareness to the production, eco-friendly inks, the value in recycling clothing, and care for our clothing.

The friends in the film, as well as the clothing they are wearing, have a strong connectivity to the world around them.

Film nominated for Best Editing and Cinematography.

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Connect with By Definition In The Wilderness here:

By Definition https://www.shopbydefinition.com/

By Definition Foundation https://bydefinition.gvng.org/

By Definition Facebook https://www.facebook.com/bydefinitionapparel

By Definition Twitter https://twitter.com/bydefinition_co

By Definition Instagram https://www.instagram.com/bydefinitionapparel/

MK Pictures https://vimeo.com/mattkoppin/about

MK Pictures Vimeo https://vimeo.com/mattkoppin

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Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

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Relationships Real and Technical ~ Robots

Relationships Real and Technical ~ Robots

Robots LJFFF Best Director 4Chion LIfestyle
Robots LJFFF Best Director Photo Credit LJIFFF

Robots, World Premiere at La Jolla Fashion Film Festival, gives us insight to their award-winning film. This film awarded Best Directors for Josh Brandåo and Nicolai Kornum. This film provides an insight into the blurred world of technology and human emotions that are fluid between humans and droids.

  • How does this film connect to fashion?

Robots” is an editorial style fashion film, which involves 6 primary designers, we invited them to take part in the project. The film uses fashion items creating the universe. This gives it a special aesthetic look, i.e. using close-ups of fashion items as doorways or buildings etc. We incorporate fashion with makeup and body painting for the characters’ look and use fashion accessories as props and plot points. This unique world creates the background for our story taking a critical look at our relationship with modern technology: smartphones and social media.

  •  How does location play into the subconscious side of the human affections? 

It might not play a big part in life, locations seem to disappear around us when our eyes become distracted and affected by an object or subject. Using film language, however, there is an option to create places and surroundings to build the atmosphere and mood of the characters to convey their feelings. This develops a subconscious level to an audience, which opens up many possibilities.

Robots Crew La Jolla Fashion Film Festival Red Carpet 4Chion Lifestyle
Robots Crew La Jolla Fashion Film Festival Red Carpet Photo Credit Raymond L Forchion Jr.
  • What is the one thing you do each day to make it successful? 

Drink coffee in the morning.

  • What is your background in film and direction? 

We have together made several fashion films over the last 6 years that have won several awards at festivals. We develop, produce, and finish the projects together from our photographic studio based in London.

Josh Brandao has a Master’s Degree in Fashion Photography from London College of Fashion and a degree in Moving Image and Performance Design from the Central Saint Martins College of Art and Design. Nicolai Kornum worked for 8 years as a First Assistant Director in Feature Films, Commercials, and TV-Drama and trained at the European Film College in Directing and Editing.

  • When creating this film what was the advantage of being a short film?

Most of the fashion films we create are usually editorial fashion films showcasing several designers in the same way as a magazine editorial and are not an advertising for one specific brand. This means we have greater creative freedom but the budgets are lower, which makes short films ideal. 

The short film format fits well for our stories and ideas, and is perfect for online distribution and showcasing at international festivals at this stage in our carriers.

  • This film takes on a message outside of the actual robot being the robot in the film. How was this juxtaposition developed?

We think it’s interesting how today we have become so attached to the great technology. We have the available in the palm of our hands that we seem more and more living inside the world of our smartphones and computers, perhaps neglecting what’s around us too. Of course, technology is important and has opened up a whole new world of possibilities and interactions.

In Robots, we tried to blur the lines between the humans and machines, playing with inverting the roles, both in the sense of making humans more like robots and giving actual robots human emotions.

  • What are the other locations is this film will be screening? 

The La Jolla Fashion Film Festival in San Diego, California is Robots world premiere. From there we will be screening the film in the International Fashion Film Festival circuit. Our next stop is the Miami Fashion Film Festival.

This film uses fashion to create the sensory experience of reality and machines being difficult to differentiate between. This creates a conversation about this reality as a real possibility in the near future with the complex development of machines.

Robots Directors La Jolla Fashion Film Festival Red Carpet 4Chion Lifestyle
Robots Directors La Jolla Fashion Film Festival Red Carpet Photo Credit Raymond L Forchion Jr.

A side note, we enjoyed the directors fun stylish suits worn on the red carpet.

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Connet with Robots and BlitzWerk Studio Here:

Trailer: https://www.youtube.com/watch?v=qoNLgkBSl14

Film: https://vimeo.com/220138919

Twitter: https://twitter.com/BlitzwerkStudio

YouTube: https://www.youtube.com/channel/UCUhym_Gl0pSHmCXzsmmTSqQ

Instagram: https://www.instagram.com/blitzwerkstudio/

Facebook: http://www.facebook.com/blitzwerkstudio

Fashion By:

Mia Makeup: https://www.miamakeup.it/en/makeup-accessories/makeup-brushes.html

Prada: https://store.prada.com

Hugo Boss https://www.hugoboss.com/us/

Dead Lotus Couture http://www.deadlotuscouture.com/

Darmaki https://www.darmaki.com/

Versace http://www.versace.com/us/en-us/home/

Ted Baker http://www.tedbaker.com/

Roland Mouret https://www.rolandmouret.com/

PRODUCTION TEAM

Producers & Directors | Josh Brandao & Nicolai Kornum

Cinematographer Editor |  Edited by Nicolai Kornum

Still Photography | Josh Brandão 

Makeup Einat Dan (Two time recipent Internation Fashion Film Makeup)

Prosthetic Make Up Artists ADRIAN RIGBY (Jordan Ebbitt) DANNY MARIE ELIAS (Nina De Lianin)

Make Up Artist ALESSANDRA SEMISA (Nina De Lianin)

Make Up Assistant FANNY BURGOS

Hair Styling | Ruby Hoshangi 

Stylist Thomas Petraccaro

Original Music Jan-Michael Coetzee

Connect with Chimowitz Fashion here:

Facebook https://www.facebook.com/chimowitz/

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Instagram https://www.instagram.com/chimowitz/

Website http://chimowitzfashion.com/

Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

Instagram https://www.instagram.com/ljfff/

La Jolla Fashion Film Festival ~ Photos

La Jolla Fashion Film Festival ~ Photos

La Jolla Fashion Film Festival is a top fashion film festival. This year’s festival brings fabulous fashion, exceptional films, and a beautiful location in La Jolla California. Fred Sweet and Linda Comer present a wonderful festival.

La Jolla Fashion Film Festival Red Carpet LJFFF 4Chion Lifestyle

 

Grace Wethor Vogue La Jolla Fashion Film Festival Red Carpet Tammy Forchion LJFFF 4Chion Lifestyle Grace Wethor Daniel Chimowitz La Jolla Fashion Film Festival Red Carpet Tammy Forchion LJFFF 4Chion Lifestyle

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Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

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The Hidden Side ~ Allegoria

The Hidden Side ~ Allegoria

 

Allegoria LJFFF 4Chion Lifestyle
Allegoria Fashion Film Photo Credit LJIFFF

Allegoria directed by Ines von Bonhorst, she is a director, producer, and video artist. Her work includes documentaries, long and short films, experimental films and video art installations, worldwide. Yuri Pirondi work reflects a relationship between visual art and cinematic experience. He Follows a multidisciplinary and transversal artistic direction in which he collaborates with different artists. This couple’s talents combine creating Allegoria, a short fashion film, screened at La Jolla Fashion Film Festival.

Allegoria Synopsis: A fashion short film based on the subconscious side of the human affections.

  • The film is about the subconscious side of the human affections. How does this film connect to fashion?

Usually, fashion is all about our external shell, how we appear, how we look to other people. Our idea instead is to take out our hidden side and show it in a shape of cinematic emotion, where our main character is fighting against her doppelgänger.

As the movie developed, also the dress does. From a tight look that constraint the actress in the beginning of the movie, slowly our character reaches her freedom, as well as the clothes, became light and soft.

The ideas behind the look of our actress are from our great stylist Daniela Corcio, also the designer of IKONOSTAS, the dresses used in the video.

  • How does location play into the subconscious side of the human affections? 

The location in our video is a middle-age castle based in North Italy. By itself a castle is like a fort, this metaphor; the castle represents the mood of our main character. When she finally manages to be herself, she runs away from the castle, in other terms the location work as a main element in the movie.

  • What is the one thing you do each day to make it successful?  

Keep creating. Keep doing movies! Working hard every day, and always have a new project in mind to develop it!

  • What is your background in film and direction?

As a couple, we have 2 different backgrounds. Ines has a sharp eye on working with actors and editing, developed during the years. Yuri instead has a background more focus on the photography and mise-en-scene. We are definitely complementary in our job!

  • What is your insight into women in film creation, with 7.5% being directed by women (Women In Film)?

As the woman co-director, I can describe my own feelings and thoughts and try to trespass those same moods to film and acting.

The majority of women pass from different period and moods and I think there is no one better than other women to speak about that same feeling.

The statistics are low but I have an optimist view where the numbers are getting higher, at the moment there are much more women studying film and I think the statistics will change in a near future.

  • What is one way that we can support women created films as a participant in films? 

I think the best way is to work hard every day and try to create your own identity, as a woman and as an individual. In my opinion, anyone that insists and works hard for what they want, in one way or another they end up reaching their goals. Unfortunately as a woman, a majority of the times, you have to do it even harder. The way to support women in films is to include more female characters and try to understand their point of views.

  • When creating this film what was the advantage of being a short film? 

The main advantages to making a short are the low costs of production and the short time to make the movie, so you can have a product in your hand in few days of work. We would love to work on a feature movie instead, where you can have plenty of time to develop story and characters.

  • Subconscious and surrealism is a theme through out your films how did you mix this with Allegoria? 

Yes, we usually work with surrealist images, in the case of Allegoria we worked on the idea of doppelgänger effect, where our main character talk with her double to discover her persona and finally be free from her self-judgment.

  • What are other locations this film will be screening?  

The movie aside La Jolla Fashion Film Festival has been shown at the Canadian Fashion Film Festival in Calgary, and also is trying to participate at Milano Fashion Film Festival, Istanbul, Brussels, London, and Porto.

The film takes fashion full circle with the concept of what is real and not real, similar to the Allegory of The Cave by Plato.

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Connect with Chimowitz Fashion here:

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Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

Instagram https://www.instagram.com/ljfff/

Connect with the Allegoria here:

Article about styling for a fashion film http://www.ikonostas.net/the-hidden-side-of-allegoria-the-making-of-photography-and-styling/

Trailer here http://inesvonbonhorst.com/?portfolio=1564

Website Ines von Bonhorst http://inesvonbonhorst.com/

Website Yuri Pirondi: http://www.yuripirondi.com/

Facebook Yuri Pirondi: https://www.facebook.com/yuri.pirondi

Facebook https://www.facebook.com/ines.bonhorst?ref=tn_tnmn

Twitter Ines von Bonhorst https://twitter.com/Ines_Bonhorst

Twitter Yuri Pirondi https://twitter.com/YuriPirondi

Instagram Ines von Bonhorst https://www.instagram.com/inesvon0b89/

Instagram Yuri Pirondi https://www.instagram.com/yuri.pirondi/

Vimeo Ines von Bonhorst https://vimeo.com/inesvonbonhorst

Viemo Yuri Pirondi https://vimeo.com/user3119456

La Jolla International Fashion Film Festival

La Jolla International Fashion Film Festival

La Jolla Fashion Film Festival (LJFFF) the world’s largest gathering of fashion filmmakers will present at LJFFF July 21-22, 2017. This is once again the market maker for distribution deals, director representation, and fashion film production houses. Hundreds of fashion filmmakers from around the world will be in attendance, packing UC San Diego’s Mandeville Auditorium to be enthralled by the top 1% of fashion films produced worldwide at the upcoming 8th year of LJFFF.

La Jolla is a beautiful place for this world-class. The evenings will include fashion films, connecting with creators, and after parties at The Lott. Saturday morning The Lott will host a marathon presenting Antonio Contreras Aviance’s Max Vogue™ series.

Saturday evening International Fashion Film Awards (IFFA) will present the top fashion filmmakers with recognition for the top international fashion films. Fashion’s thought leaders and influencers have come together from all over the world to allow, support, and recognize the creative professionals who have produced the best in global fashion film production. Nominations include, but not limited to:

•     Best Picture

•     Best Documentary

•     Best Director

•     Best Editor

•     Best Cinematography

•     Best Actor in a Leading Role

•     Best Actress in a Leading Role

The Ethical Fashion Initiative (EFI) http://ethicalfashioninitiative.org/ is the official cause partner for the LJFFF. The EFI connects artisans from the developing world to the international value chain of fashion. In doing so, the Ethical Fashion Initiative harnesses fashion as a vehicle for development. One of the UN’s most effective programs!

Daniel Chimowitz Nevow 4chion lifestyle
Daniel Chimowitz Nevow

This year we are partnering with Nevow fashion design. Daniel Chimowitz, Nevow’s designer, designs Saturday evening the red carpet gown. Artist Chimowitz creates walking canvases of painted textiles and upcycled clothing. He is a mix medium artist, an American Fashion and Textile Designer. His intent is to bring art from Galleries and Museums to the street, as a form of Walking Art. Chimowitz is known for his painted prints and photography. This will be a perfect look for this fashion film festival.

4Chion Lifestyle will bring you the best from LJFFF, and IFFA. We give full coverage of the VIP moments and red carpet coverage. You can connect with 4Chion Lifestyle on Twitter, Facebook, Instagram, Google+, Pinterest, Tumblr, and Flickr for full coverage of the event. The official hashtag is #4ChionStyle we will also connect to #LJFFF.

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Connect with La Jolla Fashion Film Festival here:

Website http://www.ljfff.com/

Facebook https://www.facebook.com/LaJollaFashionFilmFestival

Twitter https://twitter.com/ljifff

Vimeo https://vimeo.com/fashionfilmnet

Instagram https://www.instagram.com/ljfff/