By Definition In The Wilderness a short fashion film presented at La Jolla Fashion Film Festival. The film brings a connectivity to the world of fashion with a group of friends in the Coachella Valley desert region.
By Definition In The Wilderness Photo Credit LJIFFF
The friends become separated due to a desert storm. They have to overcome obstacles and find their way back to each other. Mathew Koppin, the film’s director, and producer states, “This film captures the edge of the independent spirit. Each person becomes lost in a desert storm.” There is a connectivity these friends’ share that drives them to reconnect in the end. The active urban style presents a brand meant that is perfect for daily wear.
By Definition, the clothing brand represented in the film, the fashion lifestyle brand’s mission is designing and creating an eco-friendly fashion line. The clothing line is contemporary with a classic feel.
By Definition In The Wilderness LJFFF Photo Credit Raymond L Forchion Jr.
Kristen, film costuming and brand partner, says, “we want to teach people why recycling clothing is important. Our clothing production provides job stability contributing to families and the community. We give 5% of all sales to By Definition Foundation. ” This foundation supports the planet by funding programs, individuals, and entities that work to improve the earth.
This fashion brand is providing connectivity for consumers to the fashion they buy. They connectivity with awareness to the production, eco-friendly inks, the value in recycling clothing, and care for our clothing.
The friends in the film, as well as the clothing they are wearing, have a strong connectivity to the world around them.
Film nominated for Best Editing and Cinematography.
Robots, World Premiere at La Jolla Fashion Film Festival, gives us insight to their award-winning film. This film awarded Best Directors for Josh Brandåo and Nicolai Kornum. This film provides an insight into the blurred world of technology and human emotions that are fluid between humans and droids.
How does this film connect to fashion?
“Robots” is an editorial style fashion film, which involves 6 primary designers, we invited them to take part in the project. The film uses fashion items creating the universe. This gives it a special aesthetic look, i.e. using close-ups of fashion items as doorways or buildings etc. We incorporate fashion with makeup and body painting for the characters’ look and use fashion accessories as props and plot points. This unique world creates the background for our story taking a critical look at our relationship with modern technology: smartphones and social media.
How does location play into the subconscious side of the human affections?
It might not play a big part in life, locations seem to disappear around us when our eyes become distracted and affected by an object or subject. Using film language, however, there is an option to create places and surroundings to build the atmosphere and mood of the characters to convey their feelings. This develops a subconscious level to an audience, which opens up many possibilities.
Robots Crew La Jolla Fashion Film Festival Red Carpet Photo Credit Raymond L Forchion Jr.
What is the one thing you do each day to make it successful?
Drink coffee in the morning.
What is your background in film and direction?
We have together made several fashion films over the last 6 years that have won several awards at festivals. We develop, produce, and finish the projects together from our photographic studio based in London.
Josh Brandao has a Master’s Degree in Fashion Photography from London College of Fashion and a degree in Moving Image and Performance Design from the Central Saint Martins College of Art and Design. Nicolai Kornum worked for 8 years as a First Assistant Director in Feature Films, Commercials, and TV-Drama and trained at the European Film College in Directing and Editing.
When creating this film what was the advantage of being a short film?
Most of the fashion films we create are usually editorial fashion films showcasing several designers in the same way as a magazine editorial and are not an advertising for one specific brand. This means we have greater creative freedom but the budgets are lower, which makes short films ideal.
The short film format fits well for our stories and ideas, and is perfect for online distribution and showcasing at international festivals at this stage in our carriers.
This film takes on a message outside of the actual robot being the robot in the film. How was this juxtaposition developed?
We think it’s interesting how today we have become so attached to the great technology. We have the available in the palm of our hands that we seem more and more living inside the world of our smartphones and computers, perhaps neglecting what’s around us too. Of course, technology is important and has opened up a whole new world of possibilities and interactions.
In Robots, we tried to blur the lines between the humans and machines, playing with inverting the roles, both in the sense of making humans more like robots and giving actual robots human emotions.
What are the other locations is this film will be screening?
The La Jolla Fashion Film Festival in San Diego, California is Robots world premiere. From there we will be screening the film in the International Fashion Film Festival circuit. Our next stop is the Miami Fashion Film Festival.
This film uses fashion to create the sensory experience of reality and machines being difficult to differentiate between. This creates a conversation about this reality as a real possibility in the near future with the complex development of machines.
Robots Directors La Jolla Fashion Film Festival Red Carpet Photo Credit Raymond L Forchion Jr.
A side note, we enjoyed the directors fun stylish suits worn on the red carpet.
La Jolla Fashion Film Festival is a top fashion film festival. This year’s festival brings fabulous fashion, exceptional films, and a beautiful location in La Jolla California. Fred Sweet and Linda Comer present a wonderful festival.
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Allegoria directed by Ines von Bonhorst, she is a director, producer, and video artist. Her work includes documentaries, long and short films, experimental films and video art installations, worldwide. Yuri Pirondi work reflects a relationship between visual art and cinematic experience. He Follows a multidisciplinary and transversal artistic direction in which he collaborates with different artists. This couple’s talents combine creatingAllegoria, a short fashion film, screened at La Jolla Fashion Film Festival.
Allegoria Synopsis: A fashion short film based on the subconscious side of the human affections.
The film is about the subconscious side of the human affections. How does this film connect to fashion?
Usually, fashion is all about our external shell, how we appear, how we look to other people. Our idea instead is to take out our hidden side and show it in a shape of cinematic emotion, where our main character is fighting against her doppelgänger.
As the movie developed, also the dress does. From a tight look that constraint the actress in the beginning of the movie, slowly our character reaches her freedom, as well as the clothes, became light and soft.
The ideas behind the look of our actress are from our great stylist Daniela Corcio, also the designer of IKONOSTAS, the dresses used in the video.
How does location play into the subconscious side of the human affections?
The location in our video is a middle-age castle based in North Italy. By itself a castle is like a fort, this metaphor; the castle represents the mood of our main character. When she finally manages to be herself, she runs away from the castle, in other terms the location work as a main element in the movie.
What is the one thing you do each day to make it successful?
Keep creating. Keep doing movies! Working hard every day, and always have a new project in mind to develop it!
What is your background in film and direction?
As a couple, we have 2 different backgrounds. Ines has a sharp eye on working with actors and editing, developed during the years. Yuri instead has a background more focus on the photography and mise-en-scene. We are definitely complementary in our job!
What is your insight into women in film creation, with 7.5% being directed by women (Women In Film)?
As the woman co-director, I can describe my own feelings and thoughts and try to trespass those same moods to film and acting.
The majority of women pass from different period and moods and I think there is no one better than other women to speak about that same feeling.
The statistics are low but I have an optimist view where the numbers are getting higher, at the moment there are much more women studying film and I think the statistics will change in a near future.
What is one way that we can support women created films as a participant in films?
I think the best way is to work hard every day and try to create your own identity, as a woman and as an individual. In my opinion, anyone that insists and works hard for what they want, in one way or another they end up reaching their goals. Unfortunately as a woman, a majority of the times, you have to do it even harder. The way to support women in films is to include more female characters and try to understand their point of views.
When creating this film what was the advantage of being a short film?
The main advantages to making a short are the low costs of production and the short time to make the movie, so you can have a product in your hand in few days of work. We would love to work on a feature movie instead, where you can have plenty of time to develop story and characters.
Subconscious and surrealism is a theme through out your films how did you mix this with Allegoria?
Yes, we usually work with surrealist images, in the case of Allegoria we worked on the idea of doppelgänger effect, where our main character talk with her double to discover her persona and finally be free from her self-judgment.
What are other locations this film will be screening?
The movie aside La Jolla Fashion Film Festival has been shown at the Canadian Fashion Film Festival in Calgary, and also is trying to participate at Milano Fashion Film Festival, Istanbul, Brussels, London, and Porto.
The film takes fashion full circle with the concept of what is real and not real, similar to the Allegory of The Cave by Plato.
